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Happy, healthy pets all starts with fresh, nutritious, high-quality pet food. Just like with humans,w hat your pets eat impacts every facet of their lives.

I’m Sue Scherer and I own this business with my husband Bob. If you’re considering Pet Wants, it’s because you’re looking for a better pet food option for your favorite companions. At Pet Wants of Madison, our proprietary pet food is slow-cooked in small batches with fresh, natural ingredients once a month to ensure that every kibble is fresh and packed with nutrition. We also only source the best salmon, chicken, lamb, brown rice, and other ingredients available. There’s no sugar added, no fillers, and no animal by-products and, since Pet Wants never uses corn, wheat, soy, or dyes, the food is a great fit for pets with allergies.

Bob and I opened this business because we love animals and we’re passionate about helping them live the best lives possible. We don’t have any kids of our own, so our pets are our fur babies. We’ve always tried to give them the very best, but the more we learned about the major pet food brands, the more we realized we were not only not giving the best, but some of what we put in their bowls was potentially harmful. Pet Wants is an amazingly nutritious, fresh, and convenient option for pet families and we’re excited to be able to offer it in our own community.

Working with animals was part of our lives long before Pet Wants – Bob and I are both active rescue volunteers, often fostering dogs and helping with animal transports – and we’re pleased to continue that relationship by helping local rescues and the humane society offer high-quality Pet Wants food to the animals in their care.

If you’re ready to give Pet Wants a shot, connect with us and let us send you a sample. We know you’ll be pleased!

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How Pet Wants Got Started

As pet parents know, a pet’s diet is very important. Pet Wants was created in 2010 after the Founder noticed some serious health issues with her beloved pets. Problems began to appear and quickly worsened. Many unsuccessful trips to the veterinarian’s office and several thousands of dollars later, she decided to take matters into her own hands. She discovered the problem was the low nutritional value of the food she was feeding her pets. In simple terms, the pets weren’t getting enough of the right nutrients necessary for a healthy life. As a pet parents who cared deeply about her pet’s welfare, she felt terrible — like she had let down a family member. She was shocked to learn that the nationally recognized premium brand food she trusted for her pets lost most of its nutritional value from sitting too long in warehouses, and on store shelves. She decided there had to be a better way.

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What's Wrong with Name Brand Foods?

Most commercial pet food is manufactured in large quantities and sent through a series of distribution warehouses before finally making it onto the shelf at your local store, where it can sit possibly for up to 6-8 months before it’s purchased for consumption. Because pet food loses its nutritional value over time, pets which can end up eating a diet that’s low in nutrition which can lead to unnecessary sickness, disease, and even a shortened life.

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How Are Pet Wants Products Different?

It’s simple. Freshness is the key to good nutrition. Our proprietary pet food formula has been carefully developed over the years and we deliver to your home to ensure freshness. Your pets will appreciate a healthy, complete and balanced pet food made from fresh, natural ingredients. Since our food is slow-cooked to lock in nutrients and is made in frequent, small batches, we deliver the fresh and highly nutritional food to you within weeks, not months, of being made. Our customers appreciate the convenience of our auto-delivery system and understand they can modify their order prior to each delivery. This ensures that the best possible food is delivered when they need it and only how much they need – delivered right to their door – for the same price as most premium commercial pet foods.